Super Bowl ads are not without their risk. This year, CBS is charging $5.25 million for 30 seconds of air. That's about $175,000 per second. Pressure is strong for a return on that investment. And fickle consumer demands mean marketers need to walk a tight line.
Super Bowl ads are not without their risk. This year, CBS is charging $5.25 million for 30 seconds of air. That's about $175,000 per second. Pressure is strong for a return on that investment. And fickle consumer demands mean marketers need to walk a tight line.
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